Circa 11: Shapeshifting Brand Motion & Logo Animation

Circa 11 is Bangalore’s first “shapeshifting” dining destination—a space that moves with the hour, evolving from a sunlit craft coffee nook in the morning to a theatrical fine-dining and cocktail experience by night.

 

To reflect this fluid transition, I designed a handwritten logo reveal loop using After Effects and Adobe Illustrator. The animation mimics the “shaping” nature of the brand, using smooth path movements and a sophisticated rhythm that feels both artisanal and modern.

Versatility by Design: Understanding the client’s heavy focus on storytelling through social media, I engineered this animation to be versatile. It serves as a seamless social media outro, a digital menu loader, and an ambient motion asset for their Indiranagar space. The result is a motion identity that feels as alive and evolving as the restaurant itself.

Explore Circa 11 on Instagram 

Disclaimer: This project is exhibited to showcase my professional expertise in motion graphics and animation. The Circa 11 logo and associated brand identity are the intellectual property of the client. My role was limited to the creative execution of the logo animation from existing assets. This work is intended for portfolio and self-promotional purposes only; unauthorized use or reproduction of these assets is strictly prohibited.

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