Automotive Logo Design Case Study – Tandel Automotive, Kitchener
Client: Tandel Automotive
Industry: Automotive Wheel & Maintenance Services
Location: Kitchener
Service Provided: Logo Design + Brand Identity Direction
This automotive logo design project was created for Tandel Automotive, a mobile tire and maintenance service based in Kitchener, Ontario, Canada. The objective was to develop a bold and memorable brand identity that reflects strength, precision, and reliability within the competitive automotive industry.
The logo design process included brand discovery, concept development, visual research, sketch exploration, and digital refinement using structured grids to ensure balance, scalability, and visual harmony. By merging an eagle-inspired form with the letter “T” and automotive elements, the final identity delivers a powerful and professional presence suitable for vehicle branding, uniforms, and digital platforms.
Discovery Notes
Word Mapping
Visual Research
Tracing
Two Directions
Final Decision
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Disclaimer: This project is presented to demonstrate my professional expertise in logo design and brand development. The Tandel Automotive name, logo, and associated brand assets are the intellectual property of the client. This work is displayed strictly for portfolio and self-promotional purposes. Any unauthorized use, reproduction, or distribution of these assets is prohibited.